Louis Dunne

Experience

1. Founder

   Levario 2026 – Present
   • Building a done-for-you outbound appointment-setting agency for marketing and AI agency owners
   • Pay-per-qualified-call model: clients pay per attended call, no retainer
   • Full infrastructure built solo: cold email domains, deliverability, AI-personalised copy, lead sourcing

2. Business Development Executive

   Connexus
   • Ran full-cycle outbound for enterprise networking events across NYC, Stockholm, and Paris
   • Closed tech companies on £3.5K event sponsorship packages
   • Top cold email campaign generated £200K in pipeline in 2 weeks — 5% reply rate, 85% positive replies
   • Navigated complex sales cycles with differing timelines, objections, and decision-making processes
   Teardown The email that built £200K pipeline in two weeks ▸

   The email that built £200K of pipeline in two weeks

   5% reply rate · 85% positive · enterprise sponsorship sales

   Hey / Hi {{first_name}},

   On May 7th in NYC, we're bringing together 20+ enterprise marketing decision makers from brands like American Express, Morgan Stanley and Disney at the 5* Langham Hotel for an evening of guaranteed 1:1 business meetings with each confirmed attendee (full list below).

   Straight in, no fluff. The first sentence stacks concise social proof: a date, a venue, three named brands. "Guaranteed" and "confirmed" do quiet work here, stripping out perceived risk before it forms.

   All of these attendees are currently evaluating tech & marketing solutions so we're offering {{company_name}} an exclusive sponsorship opportunity to attend (2 passes remain).

   Relevance that speaks for itself: "all of these attendees are currently evaluating X, so..." One line that personalises and justifies the offer, then scarcity lands in the same breath. 2 passes remain.

   Let's discuss further on a 15-minute call this week, does tomorrow morning or afternoon work for you?

   Either/or CTA. Two options, both lead to a booked call. Once the lines above have done their job, you control what the question in their mind is: not "should I reply?" but "morning or afternoon?"

   What happened when they said no

   The "not interested" response template

   Turned 5+ no's into booked calls on the same campaign

   Hi [NAME],

   No worries — for context, I reached out originally as all our attendees have submitted their current challenges & interests in terms of reasons for coming to the event and there's a lot of alignment with what you guys do regarding [XYZ].

   Zero defensiveness. "No worries" releases the pressure, then the context reframe hands them a reason the first email undersold: this outreach was researched, not sprayed. The no was aimed at a cold pitch that no longer exists.

   Up to you if you'd like to run through the details & see if there's a fit.

   Detached close. "Up to you" hands control back, and pursuing someone who just declined is the fastest way to confirm their no. Removing the pressure is what reopens the door.

   Best,

   Louis

3. Community Engagement Brand Ambassador

   Lightning Fibre Broadband Apr 2025 – Nov 2025
   • Frequently hit 150–200% of a 100-lead monthly quota
   • Ranked top 3 rep company-wide on volume and conversion
   • Built pipeline through door-to-door lead gen, delivering first-call buyers every week

4. Founder

   Azoth AI Solutions Nov 2024 – Mar 2025
   • Sold, designed and implemented AI automations for UK aesthetics clinics, saving clients 5+ hours/week
   • Booked 41 sales calls in January 2025 solo — peaking at 6 in a day and 11 in a week — no CRM, running the entire cycle from cold outreach to close

   Proof of work

   41

   sales calls booked in January 2025

   Solo. Cold outreach to UK aesthetics clinics. No CRM — a Notion doc and a full calendar.

   Calls per week: 8, 10, 11, 8, 4, 5.

   Full campaign: 46 calls booked, Dec–Feb.

   From the log

   Elena · Irresistible Clinic	████████@███.org	Mon 2:30pm
   Charlotte W.	███████@██████.com	Thu 12:30pm
   Juliette A. · Love Me Aesthetics	████████@██.com	Wed 12pm

   Contact details redacted. Full log available on request.

5. Founder

   Apollo Media Jan 2023 – Aug 2024
   • Booked 3–5 qualified meetings/day from 100+ cold calls
   • Generated £10K in pipeline per week on average, running the full cycle from prospecting to close